You have an idea to improve patient care that you would like upper management to support and fund. What type of communication tool would you use to present your idea and why?

 
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You have an idea to improve patient care that you would like upper management to support and fund. What type of communication tool would you use to present your idea and why?
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"Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!"