Week 4 Quiz BUS330 Ashford. Due by Sunday

1. Why is analysis important to the business function of marketing management? (Points : 1)

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Question 10. 10. Why is it recommended that the Stars and Cash Cows of the BCG Matrix receive more marketing support than the Question Marks and Dogs? (Points : 1)

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      [removed] Stars and Cash Cows have more potential to generate cash flow greater than the investment required to maintain them.
      [removed] Stars and Cash Cows contribute more frequent contact with customers and suppliers, increasing supply chain coordination.
      [removed] Stars and Cash Cows are high-growth but low-share, meaning that increasing their share can be achieved with investment.
      [removed] Stars and Cash Cows will quickly reach the end of their product life cycle; marketing support will delay their eventual decline.

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