Social Marketing

Assignment Overview

The Session Long Project entails you going through the process of influencing policymakers. Under the Connecticut Health Policy toolbox resource, read the section on “Writing to Policymakers.” You will notice toward the bottom of that page, “sample letters” and “related articles.” Read these sections as you will use them throughout your Session Long Project.

Your Task

The health topic this Session Long Project will focus on Mental Health.

1. Choose any topic that is related to the category stated above. Choose whether you will advocate for change at the local, state, or national level.
2. For this SLP assignment, you will be writing to “raise a concern.” (see sample letter for guidance on the bottom of the Connecticut Health Policy toolbox webpage)
3. Choose one of the related articles on the bottom of the Connecticut Health Policy toolbox. Describe the key points of the article (one paragraph) and how it relates to influencing policymakers (one paragraph).
4. Write a one-page letter, that encompasses the information from the above 3 bullets (on “raise a concern”).

Note: The first page addresses bullets 1 – 3. The second page is a one-page letter on “raising a concern” and encompasses the information from questions 1 – 3 (see sample letters for guidance). Your letter must be on a topic related to the category stated above and must be directed toward the local, state, OR federal level.

SLP Assignment Expectations

Length: 2 pages.

Your work will be evaluated based on the performance assessment grading rubric criteria. Review it before you begin working on the assignment.