National Institutes of Health's (NIH) National Drug Institute

Question #1 350words

Discussion: Fear: Power and Fury

Post Discussion: Fear: Power and Fury

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Fear appeals are often used in public health service announcements and health behavior change campaigns. You will explore the application of fear appeals in health promotion messaging through the examination of a health promotion public service announcement or ad campaign. Visit one of the web links below and review the health promotion message. Carefully study the messaging and imagery used. Develop an argument describing which model or theory could be the foundation for the message (note: there could be more than one correct response to this question). In a step-by-step process, describe how one of the models or theories discussed in Chapter 5 is applied in this campaign. Please link your PSA, Ad, or other media at the end of your post for reference purposes.

If you find another PSA or Ad campaign that would allow you to answer the DQ posted, feel free to use it.

Web Links:

· National Institutes of Health’s (NIH) National Drug Institute “Keep Your Body Healthy” campaign PSA’s

· National Institute on Drug Abuse’s (NIDA) PSA’s on HIV risk

· Centers for Disease Control and Prevention (CDC) videos “Tips from Former Smokers”

· CDCpodcastRadio PSA’s library. Pertussis PSA


DiClemente, R., Salazar, L., & Crosby, R. (2013).Health behavior theory for public health: Principles, foundations, and applications. Burlington, MA. Jones and Bartlett.

Question #2 500words

Week 3 – Assignment: Application and Analysis: Fear Appeals

You will complete this assignment after reviewing the sample application of the Extended Parallel Process Model (EPPM) in Chapter 5, pg. 100 of the Health Behavior Theory textbook.

Fear appeals, when used correctly, can be used to motivate health behavior change. The EPPM integrates several models toward determining how people respond to fear-based messaging and communications. One of the uses of the EPPM is to aid in the design of fear-based messaging. In producing a successful message, the developer must engage two major ideas—perceived threat and perceived efficacy of the behavior in question.

You will design an informational brochure using the EPPM as your framework. Choose a health behavior and a target population in which the behavior needs to be changed. Determine the proper messaging that would support an effective fear appeal. In developing your brochure and message, remember to address these four constructs:

1. Threat of harm if the message’s recommendations are not followed

2. Threat that is personalized to the target of the message

3. Response efficacy, in which the recommendation given will both eliminate the threat and demonstrate that this elimination is positive

4. Personal efficacy or self-efficacy; the belief that an individual can perform the recommended action. (DiClemente, Salazar, & Crosby, 2012)

It is suggested that you use a publishing application (e.g., Microsoft Word or Microsoft Office Publisher) to develop a tri-fold brochure. Balance your text with graphics while addressing the required elements. Please cite at least two webpages of organizations where the reader can learn more about the health issue. There is no need to include references on the document itself. However, compile your references into a Microsoft Word document.

Submit the brochure as a PDF file to insure your instructor can access it.


DiClemente, R., Salazar, L., & Crosby, R. (2013).Health behavior theory for public health: Principles, foundations, and applications. Burlington, MA. Jones and Bartlett.

Question #3 150words

Post Discussion: Small Group Discussion

The Small Group DQ + Written Follow-Up activity is a two-part discussion and written summary of selected core concepts. This also an opportunity for you to interact with your peers, while demonstrating your understanding of these principles and/or asking questions for clarity.

At the start of the course you wiere assigned to a small group with whom you will complete the Small Group Discussion assignments in Weeks 3, 5, and 8. The Small Group Discussion activities are designed to foster an intensive study and review of selected core concepts among a small peer group.

In your weekly reading, you will explore a variety of theoretical concepts, constructs and ideas designed to help you determine the best means for interpreting and changing behavior in a public health setting. The small group discussion format is an opportunity for you to interact with your fellow students as you explore these core concepts. Together you will:

· Informally brainstorm ideas.

· Demonstrate your understanding of these principles.

· Ask questions for clarity on a topic of focus.

Submit one initial response (per the guidelines above) and a minimum of one response to a classmate on the following questions:How does a public health official measure the construct of perceived susceptibility?

After thoroughly exploring the small group discussion topic in your small group, complete the “Week 3 – Assignment: Small Group Written Follow-Up” assignment.View less »