Management and Public Relations
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Melody Hufman Ph.D.
In This is PR. read
Chapter 8, Strategic Management in PR Practice
Recently police departments across the nation has been accused on targeting and murdering innocent black men. These departments are now in a position to have to rebuild their reputations. Your job is to analyze this situation and determine ways for them to establish their credibility Use the EBSCO and the INTERNET to locate material on this company. Make sure you integrate the text material.
1) Identify the specific problems the organization faces: support this material with research.
2) What should management’s role be? Relate this section specifically to the text material and apply that material.
3) Determine who their audiences are and what they need to say to each of them.
4) What media should use to get this message across? Be specific.
5) How will the organization evaluate the success of their public relations?
Remember that the point of this assignment is to demonstrate that you understand and can apply the text material. Please write out the questions and then answer them individually. Use the APA method of documentation. This paper should be a minimum of 7-10 pages.
Problem Solving Rubric
Demonstrates the ability to clearly identify and define the problems that need to be addressed using research
Identifies some problems of the company using research.
Does not identify the problems of the company. Includes little research on the issues
Identify Strategies and roles of Management
Thoroughly discusses the role of management in addressing these issues including the role that must be assumed with multiple audiences.
Discusses the role of management addressing these issues
Has little discussion of management’s role
Proposes Solutions by writing effective messages for specific audiences.
Identifies three distinct and appropriate audiences and writes persuasive messages to influence them.
Identifies two appropriate audiences and writes adequate messages to address them.
Has little knowledge of the audiences and proposes ineffective messages
Implements Solutions by selecting appropriate media to disseminate the messages
Identifies and discusses all the appropriate media to disseminate the messages. Specifically describes what messages need to be used with particular media.
Identifies some of the media appropriate for the messages. The paper may lack specific messages that need to be shared with these media.
Has little discussion of the media
Thoroughly discusses how to evaluate the results with specific, excellent, and relevant strategies.
Discusses how to evaluate the results without including strategies or including poor strategies
Little discussion of evaluation
Paper has no writing or APA documentation problems
Paper has one or two writing or documentation errors.