Google admob | Business & Finance homework help


1. How would you value Google acquisition of AdMob at the end of 2009? As a stand-alone firm by filling in the following excel table attached.

 AdMob’s Nov.  2019 revenue was estimated to be 60million. This suggests that Google’s offers price for AdMob is a multiple of 12-17 times. AdMob was acquired for $750million.

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2. As an acquisition target?

*Financials are provided in word doc.