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MGT 355: Case Study Critique
Instructions and Rubric
Assignment Overview

  • Locate a current event article that includes an interesting view of a communication-related issue.
  • Pick ONE current event or organizational situation that can be solved with the concepts from our readings and discussions.
  • Summarize the appropriate communication issues, problems, and the business involved.
  • Offer alternative approaches or solutions to the identified communication issue using the knowledge you gained during the first half of this course
  • Use and cite the class text (Bovee & Thill, 2014); and cite the current event article you selected.

Due Date: Submit via Blackboard by 11.59 PM Friday, October 2, 2020.
Critique Report Outline
You will need to write up to three-page report. Page counts are a guide only – the length of your write-up could vary based on the communication issue identified.

  • Purpose
  • Outline

Current Event Summary

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  • Source
  • Organization
  • Communication Issue

Communication Issue Description

  • Communication issue detailed description (connect to course – use terminology and concepts from class)
  • Causes (provide support – use text)
  • Consequences (provide support – use text)

Alternative Approaches

  • Suggest 2 to 3 alternatives or solutions to the issue (connect to course – use terminology and concepts from class)


Criteria Point Values
Introduction & Conclusion 2 4 6 8 10
Opening gets attention, provides context, and introduces topic. Closing provides a summary & recommendations, if applicable.
Current Event 2 4 6 8 10
Report correctly identifies an article with communication related issue/s and provides sufficient background information on the organization and source.
Communication Issue 4 8 12 16 20
The communication issue is described in detail. The report summarizes the causes and consequences of the issue accurately.
Course Content 4 8 12 16 20
Relevant course concepts are defined and explained in the context of the identified communication issue. Adequate support for opinions and rationale for arguments with roots in course content are developed and presented.
Alternative Approaches 4 8 12 16 20
Report suggests alternative approaches and solutions to the identified communication issue. These approaches are based on application of knowledge and information presented and discussed in the course.
Citations (APA style) 1 2 3 4 5
All sources and information are accurately documented.
Writing Style & Proofing 3 6 9 12 15
Writing is clear and concise. The style is appropriate for the intended audience and purpose. Spelling and grammar are correct, punctuation and sentence structure are appropriate.
    TOTAL 100

Additional Comments: