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The past decade has seen an enormous surge in social marketing to convey various messages. Social marketing has also been established as an essential health communications tool to promote health initiatives. Social marketing should not be the only tool to communicate information to the general public, but to complement the existing practices in place. This week, you will examine the use of social marketing as a communication channel in healthcare. Review the following website article:
- Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice. Retrieved from http://www.cdc.gov/healthcommunication/
- Justify why social marketing is needed in today’s society to promote health initiatives.
- List the numerous communication channels that are used in developing a health campaign.
- Describe the process used to identify the population segment that can benefit from a specific health behavior.
- Explain how you will evaluate the effectiveness of your communications campaign.
- Provide a specific example of how social marketing was used in a health campaign.
- Submit your assignment to the Submissions Area by the due date assigned.
- Name your Microsoft PowerPoint Presentation SU_PHE5005_W4_A2_LastName_FirstInitial.ppt.
- Cite all sources using the APA format