Dr Lin, aged 35, takes out a pure endowment policy, which will pay a survival benefit of £60,000 if he survives to age 55. Assume an effective interest rate of 4% per annum and mortality given by the AMC00 Select Table.
(a) What is the cost of the endowment policy?
(b) Dr Lin plans to use the survival benefit to purchase a whole-life annuity paying a monthly amount in advance. How much are the monthly payments
Instructions
Assignment 1 – Choosing an Attorney (PO4, CO6, ILO.SK4, BIS2, IS1, IS2, AL2, DL3)
Assignment Instructions
Choose the top 3 factors that are important to you in selecting an attorney and assess them the importance of those factors. Develop at least 5 open-ended questions to ask a potential attorney to represent your business. Next, interview at least two attorneys that specialize in small business using your open-ended questions. These interviews can be in-person, by phone, or online. Lastly, write a report that synthesizes the information you gathered and determine which attorney you would select. Explain why.
Questions:
1. Are you a generalist or a specialist?
2. How long have you practiced law?
3. What are your attorney fees and costs, and how are they billed? Will a portion or all of my case be handled by paralegals or legal assistants
4. Are you well connected?
5. Are you a good teacher?
Minimum 2 pages
Appendix with list of questions
Minimum 2 scholarly sources
APA format
One product i thought of recently is coffee I do not see much marketing on coffee anymore i see alot of talk about Kurig but not about coffee itself. I feel like coffee whether it be folders or Dunkin coffee they could benefit from multi channel marketing. When i was younger i remember seeing Folgers commercial but i do not see them any more. It makes me wonder why? is the market to easy and is there no need to advertise much?
Regards,
Cody
Hello,
Now that you mentioned it, I have not seen any advertising for coffee. Before, I think there was a few commercials that were about coffee but not anymore. When I am on Youtube, I see advertisements about Dunkin Donuts ice coffee or starbucks but that is not the same as all the brands that are out for just regular coffee. Do you think that the audience was just not responding right to the advertisements so the brands decided to stop?
Andrea
Your reference to Coca Cola is interesting. They have a wide variety of products such as regular coca cola, coke zero, diet coke and others that are designed to appeal to different target audiences. How can Coca Cola use IMC given this variety of products?
https://us.coca-cola.com/
John
Hello Professor and Class
To be honest the one commercial that I find extremely irritating is the Capital One credit card commercial. This commercial annoys because it shows all types of disaster and in the end, it asks the question, what’s in your pocket. Because of my dislike for the commercial, it wouldn’t make me remember it at all, in fact, I had to look up the slogan just to find which company used the slogan. However, the one commercial that I have found memorable happens to be the one with the huge hamsters driving the Kia. For me, the line between entertainment and marketing is drawn when the commercial becomes irritating instead of amusing.
Kefouneia.
Reference
Kerin, R. A., & Hartley, S. W. (2020). Marketing: The core. New York, NY: McGraw-Hill Education.
Kefouneia
Professor and Class,
I feel that the entertainment needs to end once you have grabbed the audiences attention. Once you have their attention you get into exactly what the advertisment is about. I saw a few of the other posts on this thread and one commercial that drives me crazy are the Progressive insurance once with flow. At what point is it about insurance and not about flow? I think entertainment can go overboard and take awy from the actual marketing.
Regards
Cody
