Business Marketing

THIS PAPER IS DUE BY MONDAY 3/16/2015 AT 4:00 P.M. U.S.A. TIME

SERIOUS INQUIRIES ONLY….FOLLOW EACH STEP THOROUGHLY THIS PAPER IS WORTH 25% OF MY FINAL GRADE…PLEASE USE PROPER GRAMMAR, SENTENCING AND PRONUNCIATIONS….NO PLAGIARISM….

Develop a 13 doouble spaced page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must: 

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• Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
• Develop an organizational mission statement, and forecast performance goals using your situational analysis.
• Design a marketing strategy based upon your objectives.
• Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
• Develop a written summary and specific recommendations for the implementation of your plan.

ALL BULLETINS MUST BE ANSWERED THROROUGLY…USE EACH BULLETIN AT THE TOP OF THE PAPER TO SEPARATE EACH AREA SO THAT YOU KNOW EACH TOPIC IS COVERED…

When Writing the Final Paper 
The Final Paper:

• Must be 13 double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style.
• Must include a title page with the following:
  1. Title of paper
  2. Student’s name
  3. Course name and number
  4. Instructor’s name
  5. Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use six scholarly sources, in addition to the text.
• Must document all sources in APA style.
• Must include a separate reference page at end of th paper.